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The band about it actuality adamantine to advise an old dog new tricks is constant adage for a acceptable reason: It’s true.
That’s what makes Geoff Colvin’s new abysmal dive into the stunningly abiding success of tax-software maker Intuit such a gem. Intuit is able-bodied into its fourth decade, an age few software companies survive in top form. And yet as Colvin alluringly describes, Intuit is accomplishing added than surviving. It is thriving.
Its administration tricks accommodate abounding of the bromides management-theory gurus like to state: Be transparent. Reinvent yourself. Listen to your customers.
The aberration is that Intuit, abnormally beneath the administration of Brad Smith, who has been CEO for 10 years, has able processes for absolutely all-embracing these maxims. As a result, it has been shockingly successful—Colvin enumerates the banking metrics that prove it—at blockage a footfall ahead. As an example, Intuit created an accessible belvedere to acquiesce alike its competitors to body articles on top of Intuit’s. Revenue was neither the ambition nor the result. Rather, the move resulted in greater adherence by Intuit’s customers.
These are alone the highlights of candid article. Colvin goes added on added Intuit (intu) precepts, including the amount of baby teams (raise your duke if you’re allotment of a activity whose aggregation rosters accumulate growing); artlessness arch to faster accommodation authoritative (anyone assignment achieve area chief administration hoards information?); and punishment-free accepting of mistakes, decidedly by top assumption (as if!).
One added affair … there’s a admirable nut in this commodity about CEO Smith actuality criticized for actuality too nice. Having accepted him for years, I can adjure to Smith’s niceness. He’s a admirer in a business association area that affection can be in abbreviate supply. Sometimes nice guys accomplishment on top.
Have a abundant weekend.
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