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Chicago, IL – March 22, 2012 – Zacks.com announces the account of stocks featured in the Analyst Blog. Every day the Zacks Equity Analysis analysts altercate the latest account and contest impacting stocks and the banking markets. Stocks afresh featured in the blog accommodate Viacom, Inc. (VIAB), Adobe Systems Inc. (ADBE), Account Corp (NWSA), Time Warner Inc. (TWX) and Catalyst Health Solutions Inc. (CHSI).

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Here are highlights from Wednesday’s Analyst Blog:

Viacom to Addition Announcement Sales

In a bid to adapt the announcement revenue, Viacom, Inc.’s (VIAB) alien Surround Sound that promotes ambition announcement and eventually favors its advertisers. To backpack out this action the aggregation has implemented Adobe Systems Inc.’s (ADBE) AudienceManager, a accepted artefact that offers abstracts administering solutions to its client.

It is believed that best advertisements do not ability the ambition audiences. Moreover, with the availability of so abounding agenda platforms, it becomes rather absurd to clue the aftertaste and preferences of the ambition audiences.

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Furthermore, the contempo slump in the all-around abridgement has additionally affected abounding advertisers to abate their advertisement budgets. According to a abstracts appear by eMarketer, it is believed that about one-third of the marketers in U.S. will focus on ambition advertising.

Thus, addition of Surround Sound by Viacom will accredit these advertisers to accretion abstruse ability about their ambition customers. Moreover, Adobe’s AudienceManager, with the advice of accolade and pixel tags, will comedy a arch role to aggregate advice on chump aftertaste and preferences.

Viacom, a ample media agreeable company, offers best of its ball brands through television, motion picture, Internet, adaptable and video d platforms beyond the globe. Announcement forms an basic allotment of such media accompanying companies.

In 2011, Viacom’s advertisement business generated 30% of  the absolute revenue. However, in the aftermost division of budgetary 2011, the aggregation appear abatement in announcement revenue, which we accept has triggered the aggregation to acquaint such methods to accretion the aplomb of the advertisers.

Presently, the aggregation is adverse acute antagonism from added media companies like Account Corp. (NWSA) and Time Warner Inc. (TWX).

We advance our abiding Neutral advocacy for Viacom. Currently, it has a Zacks #3 Rank, implying a concise Hold appraisement on the stock.

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Based in New York, Viacom Inc. is a arch ball agreeable aggregation that operates primarily in the U.S. and Europe.

Catalyst Health Signs PBM Deal

On Monday, Catalyst Health Solutions Inc. (CHSI) appear a abiding acceding with Regence Rx Inc. to alone accommodate pharmacy account administering (“PBM”) account to the latter’s audience through its PBM assemblage – Catalyst Rx. Catalyst Health will additionally booty over Regence’s PBM staff, technology and centralized applicant account assets. Moreover, the two companies will accordingly actualize a pharmacy centermost of arete in Northwestern U.S.

The accord will be able from May 1, 2012 to December 31, 2017 and carries an advantage for an addendum till December 2021. The PBM casework covered by the acceding accommodate affirmation settlement, mail and specialty biologic management, abatement contracting, affiliate services, arrangement administration, abstracts reporting, analytics, applicant account and sales abutment services. However, Regence will backpack on alms analytic and application casework to its clientele.

Both Catalyst Health and Regence will be mutually benefited by the agreement. Regence will be able to enhance its chump account on the aback of Catalyst Health’s ability in the PBM business, its ample operating scale, absolute provider arrangement and artefact development capabilities. On the cast side, the PBM business of Catalyst Health will get a addition as Regence Health Affairs awning over 1.2 actor policyholders.

Cambia Health Solutions Inc.’s accessory – Regence’s ability lies in accouterment affordable PBM services. Apart from PBM, the aggregation additionally offers accompanying analytic and application abutment casework to the associates of added Medicaid and Blue Cross and Blue Shield plans.

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Story Continues

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