You apperceive the old aphorism “you get what you pay for.” In aromatherapy, this is not consistently the case. In this article, we are activity to pit multilevel business (MLM) capital oil companies adjoin absolute (non-MLM) sellers. We’ll analyze artefact offerings and acquisition out the affidavit abaft the amount discrepancy.
The oldest and best accustomed MLM aggregation is Young Living, based out of Utah, and founded in 1993. (1)
We’re activity to booty a attending at their Bergamot (Citrus bergamia) oil. As you can see in the screenshot beneath (from their website), a 15-ml (1/2-ounce) canteen of their Bergamot retails for $35.53. The broad amount is $27. Unless you’re affairs this oil in bulk, whenever you accord with a Young Living sales rep, you’ll be advantageous the retail price. To me, about $36 for a half-ounce of citrus oil is a bit much. This works out to $71.06 for a abounding ounce. Exorbitant. If you were to ask the aggregation why this oil is so costly, you would acceptable get answers forth the curve of “commitment to above quality,” or “our oils are sourced from our own farms,” or “purity,” etc. But this isn’t absolutely the case. Keep reading.
The additional bigger MLM capital oil aggregation is doTERRA, additionally based in Utah. doTERRA is an adjunct of Young Living; a cardinal of advisers of Young Living larboard the aggregation and launched doTERRA in 2007. (2), (3)
Below is a screenshot of their Bergamot capital oil. As you can see, their 15-ml (1/2 ounce) canteen retails for $36.67, which equates to $73.34 per ounce, which is a brace dollars added than the Young Living brand. If you appetite to pay the broad price, you charge to assurance up to become a distributor, which requires the acquittal of a associates fee. (4)
So, in adjustment to save money, you gotta pay up front. I brainstorm the associates fee goes anon appear the company’s profits.
Since doTERRA is an MLM cast and an adjunct of Young Living, it would angle to acumen that their articles and casework would be comparable. The affidavit why doTERRA cast capital oils are so cher should be agnate to those accustomed by Young Living. Additionally, doTERRA reps will affirmation their oils are justifiably added big-ticket because they are “certified authentic ameliorative grade” (CPTG). doTERRA coined the appellation “certified ameliorative grade” themselves. Young Living reps say the aforementioned affair about their oils. (5)
I aroma a battle of absorption here. No aggregation can accredit its own products. Well, I accept it could, but it’s consistently bigger to accept an absolute third-party vouch for your products.
Young Living and doTERRA were duking it out in the U.S. District Court for the District of Utah a brace years ago over brand contravention apropos the use of the CPTG characterization by doTERRA in accession to allegations that doTERRA’s capital oils were adulterated with constructed substances alike admitting the aggregation claimed their oils were “100% pure.” (6)
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