The chips advance patented bittersweet dry-blanching (IDB) technology (no water/steam) to flinch and cotton-mouth aftermath in a added cost-efficient abode that preserves their comestible and organoleptic qualities, and will be followed by ‘plant-forward’ accolade with 25% veggies.
Co-founded by TCHO Chocolate founder and consecutive administrator Timothy Childs, Treasure8 has a multi-pronged business model, which includes creating CPG brands utilizing the IDB technology that can afterwards be spun off; affairs or leasing IDB ‘SAUNA’ machines; co-manufacturing CPG articles or ingredients; and developing partnerships beyond the accumulation chain.
“It started back we were authoritative convalescent candy for aliment chastening and with Google, and we bare a dry aing vegetable. We looked at benumb aridity and anticipation we could do better,” Childs told FoodNavigator-USA.
“We started attractive at aridity technology co-invented by our aliment decay coach Ed Hirshberg and the USDA, which the USDA had filed a apparent about some years ago, that has back been accepted and covers a appealing advanced ambit of added aridity modalities. We analysis collection it, anticipation it was amazing, alone all of our consulting projects, and accept spent the aftermost two and bisected years commercializing it.
“We accept the absolute authorization for the apparent and the rights to aftermath the machines and the articles thereof, and we’ve back filed added patents with the USDA to actualize added awning about this.”
He added: “It’s a absolutely new anatomy of aridity – basically a dry-blanching action that disables the enzymatic action that promotes adulteration that is added amount able than freeze-drying and frying. It’s low energy, and captures about all the color, acidity and micronutrients, in a two-stage aridity process.”
So how does the Treasure8 business archetypal work?
According to Childs: “We’re developing clandestine characterization and our own brands [organic beet, apple, and candied potato chips beneath the Ground Rules brand now accessible for acquirement online, and ‘plant-forward’ cookie thins with 25% veggies beneath the TC’s Bakehouse brand] to appearance what this technology can do.
“We’re additionally accessible to accomplishing co-manufacturing with added brands; so we’re alive with a ample calibration co-manufacturer for our cookie thins.
“As a tech company, allotment of our comedy is to actualize brands, allotment of it is to authorization the technology, and some of it is to advertise or charter the machines,” explained Childs, who has a acclaimed accomplishments in basic reality, pre-web internet, chocolate, and apparatus eyes tracking systems acclimated by NASA.
“We appetite to assignment with ally and growers that can use this technology, and put these dryers on area as aing to the acreage as possible, as aircraft baptize is stupid.”
But how altered are the fruit/veg chips Treasure8 is authoritative to broiled bake-apple from Peeled Snacks, or Bare Snacks’ thicker broiled bake-apple and veggie chips?
According to Childs: “Our chips crisis like a potato dent but we’re not application oil. They are ablaze and aerial but accept a cool abundant crunch, which is absolutely altered [to ‘baked’ fruit/veg bite brands such as Bare Candy or Rhythm Superfoods or broiled bake-apple brands such as Peeled Snacks]. The acidity and blush assimilation is abundant and we accept college comestible body than articles that are air broiled or oven dried.”
Suitable for aggregate from strawberries and blueberries to corn, tubers, mushroom, tomatoes, beets and apples, the SAUNA technology is not aloof applicative for customer packaged bite products, but for ample calibration capacity production, which will acceptable be the ‘workhorse’ of the Treasure8 business, said Childs.
“You can accomplish powders, diced pieces and accomplished capacity with flavors and textures and colors that are aloof amazing from gluts, seconds, uglies, and imperfects as able-bodied as from post-production aliment streams all the way to approved Grade A sources.”
He added: “We’re best absorbed in infield decay and post-production waste, and we’re attractive for invariant sources of both of those.
“So alive with infield waste, allotment of our technology stops the adulteration action enzymatically, and by alive with growers and accomplishing the aridity afterpiece to the source, we can booty added aching aftermath than best and about-face it into aerial amount products, for example.
“With column assembly waste, we’re alive initially with abstract pressing, but again we’ll attending at beer, wine, tofu… one beck afterwards another. So with what’s larboard afterwards you’ve apprenticed carrots, beets and greens, for example, we’re creating aerial amount capacity we will be application in our cookie thins, for example. We’re additionally attractive at colors, flavors and nutraceuticals.”
Treasure8 – based on Treasure Island in San Francisco Bay – has aloft $9m to date from investors including New Zealand Maori assurance The Tuaropaki Trust, Mike Burbank, Scott Pofcher, Joel Solomon, Jim Villanueva, Takeshi Kohjima, Shaari Ergas, David Rowan, Dr Eric Bonabeau, Arno Hesse, and Powerplant Ventures, and is now adopting $20m in a Series B with a $2m convertible agenda advanced end, said Childs.
“Treasure8 is like an agent that creates articles and brands that are set up for acquisition. We get to a basal applicable product, we body a cast about it, body a accumulation chain, get a co-manufacturer set up if we’re not authoritative it ourselves, body acceleration and again acquisition an abettor to booty it up.
“We’re our own incubator for brands and companies, mostly focused on aliment waste. We’re not absolutely a cookie or a dent company, but we charge to authenticate what’s possible, and we apperceive a lot about architecture customer brands.”
What is bittersweet dry blanching (IDB)?
According to the USDA patent: “Conventional blanching and aridity requires use of beef and affected hot air. This apparatus [IDB] is the aboriginal to finer use bittersweet radiation activity to accomplish accompanying blanching and aridity of fruits and vegetables.
“Since this technology does not absorb the accession of beef or baptize in the action of blanching, it has been called ‘infrared dry-blanching’ (IDB) technology.
“IDB is advised to be a backup for accepted steam, baptize and/or bake blanching methods. It can be acclimated to aftermath abounding kinds of value-added dried, refrigerated, arctic and dehydrofrozen foods such as bake-apple and vegetable products.
“In general, the advantages of IDB accommodate (1) compatible heating which enhances activity adeptness and banned accident from over-heating, (2) adequacy of area heating to abode cogwheel density, (3) adeptness to amusement ample or baby lots with the aforementioned allotment of equipment, (4) portability, back accessories can be congenital on wheels, and (5) a safe, non-toxic action with no adverse side-effects to bodies or the environment.”
“Through our able affiliation with Treasure8 we developed a patented and transformative technology to add amount to aliment and aliment decay that I accept will transform the aliment industry.”
Dr. Tara McHugh, analysis leader, advantageous candy foods analysis unit, USDA Agricultural Analysis Service
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