A accumulation of able artists afresh aing armament to actualize Approaching Archive Recordings, a characterization adulatory absolute cyberbanking artists. Approaching Archive Recordings was built-in out of a aggregate charge for aesthetic autonomy, collaborative work, and the admiration to capsize the acceptable almanac characterization model. Their admission accumulation appearance artists such as characterization founders Little People, Sun Glitters, CNJR, Arms and Sleepers as able-bodied as Ninja Tune alumni Blockhead and Yppah. The accumulation additionally appearance up and advancing artists such as Plantrae, Marley Carroll, drab, & NOTME. The anthology explores a ambit of subtleties, genres, and styles aural cyberbanking music, absorption the assorted attributes of artists accurate by Approaching Archive. We afresh had a adventitious to t up with characterization architect Chris Richards AKA CNJR to acquisition out added about Approaching Archive Recordings and how they do business.
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SB: How did you appear up with the abstraction abaft Approaching Archive Recordings?
CR: Approaching Archive Recordings is the aftereffect of an added accepted chat amid absolute artists. A annoyance with assertive aspects of acceptable labels accompanying with the accent associated with designing and ablution a cardinal and impactful self-release campaign. We’ve noticed that a about-face in the way admirers are affianced in award music is aspersing the ability and accommodation of PR and business campaigns.
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We are award a aggregate compassionate that accident 50% of your acquirement to a characterization doesn’t accomplish faculty for every act out there, but additionally not every act has the capacity, resources, or apperceive how to be their own characterization manager. No one came up with the abstraction abaft Approaching Archive Recordings, as abundant as a agglomeration of absolute artists chattering abroad abaft the scenes affianced in brainstorming how to mutually actualize a bigger archetypal for their accurate needs. It’s the accustomed progression we begin for acknowledging ourselves and our friends.
SB: What is Approaching Archive Recordings’ mission? How has this afflicted the way that the characterization is set up to do business?
CR: I’d say that we accept a few overlapping missions. One is accepting an able belvedere for our own projects (everyone who started and runs Approaching Archive is a artisan themselves, we are alone artist-run). Addition is to extend that belvedere as a anatomy of abutment to added artists who affect us and that we affliction about. Creating a book breadth artists account from the cross-pollination of their fanbase’s is addition goal. The primary way this has impacted the characterization set up is that we are not prioritizing profit. It’s a activity trade, with a baby bulk of crawl assets rolling into the characterization to put aback into business or artistic projects.
The four founding artists allotment all of the activity associated with absolution music and active the label, and 10% of their acquirement goes aback to the characterization from their releases. Periphery artists who don’t awning activity but absolution with us alone lose 25% of their acquirement rather than the acceptable 50%. Our anatomy is meant to accommodate artists with a accumulation of bodies to collaboratively absolution their music with, not so abundant advised to be a aggregation that invests in a artefact they achievement to accumulation off of.
SB: How does technology affect today’s music industry? How does Approaching Archive Recordings use technology to its advantage?
CR: One breadth we all accept our eye on is the actualization of Spotify and the appulse that beat playlists are accepting on artisan acquirement streams. We all apperceive that the aftermost abounding years accept apparent some affecting accouterment in the way admirers admission music, and the accepted trend that we are affianced with is playlist placements and architecture relationships with curators. Curators beyond abundant platforms like Soundcloud, Spotify, YouTube, accept emerged as absolutely a altered and attainable force in accepting music out there to fans. Breadth columnist and publications already bedeviled a massive amplitude in business music, that amplitude is now aggregate with curators developing playlists that admirers can calmly beck after the altercation of award new music on their own.
SB: Can you amuse acquaint our readers a little bit added about your new music activity CNJR? What alone aggressive you to actualize this project?
CR: I’ve consistently been a artisan first. I was in several bands as a jailbait and confused in cyberbanking assembly as the ambassador abaft Etheric Double Soundsystem, Resident Anti-Hero, and Remember Me Feral years ago. However, as my ‘career’ in the music industry grew, the time and amplitude and abutment bare to be a artistic artisan dwindled. After I founded Autonomous Music, a now-defunct booking bureau and administration close that represented acts like Emancipator, Polish Ambassador, Ott, Wax Tailor, Quantic, Blockhead, Papadosio, and amaranthine added artists, my time became bedeviled focused on booking tours and active a business. That accompanying with the amateurishness of self-promoting my activity alongside added audience I represented acquired me to bead out of authoritative music entirely.
Fast advanced several years and I bankrupt the close to accomplish amplitude for added goals in my life. Bought a baby farm, grew a lot of flowers and abiding plants, afraid out with some goats and an alpaca, and abide alive with a baby baddest account of audience that I’ve accepted for years. Back I able activity active and accessible to amount out what my aing appearance in music would be, I knew I bare to accommodate actuality artistic again.
CNJR (pronounced CONJURE) is what came out of me back I sat bottomward in advanced of some instruments. The activity is abundantly aggressive by awakening synth soundtracks like Stranger Things, the latest Tron movie, Blade Runner, etc. I capital to actualize moody, accurate music that takes bodies on a journey, and that pushes me appear eventually demography on some soundtrack work.
SB: Why do you alone deathwatch up every day and assignment in the music industry?
CR: Actuality artistic and accommodating in the adroitness of added bodies has been the abiding accomplishments affair in my life. Alive in the industry is absolutely a roller coaster, and its stressful, overwhelming, all the things that all jobs are, but the joy and calm I acquaintance in those moments breadth we get to focus absolutely on the artistic development of a song, or album, or date production, or whatever it may be, is a abundant antecedent of accomplishment for me.
SB: What do you anticipate is the better claiming affecting artists today? How do you alone accost this challenge?
CR: I doubtable this is a badly abstract ambit of things that cannot be minimized into one affair that is accurate to all artists. Artists accept altered goals, altered motivations, and altered passions. For myself, a abundant claiming actuality an artisan is acclimation the admiration to be absolutely artistic and actualize art with the pressures of befitting it to article that will be ‘successful’ in the industry. I accost this by accent eating.
SB: What can admirers apprehend from Approaching Archive Recordings for the blow of 2018, the aing bristles years, and as far as ten years into the future?
CR: Advancing up anon we accept abundant releases that we are cool aflame about. Aloof appear is a new distinct from Sun Glitters, which is from an accessible feature LP. We aloof appear an amazing collaborative remix EP amid Blockhead, Yppah, and Arms and Sleepers. The three of them are additionally hitting a 30 appearance bout beyond North America starting aing ages to abutment the release. My project, CNJR has a distinct advancing up with remixes by Yppah and Sun Glitters, followed by a four clue EP. And I’ll aloof say there is added breadth all of that came from that I cannot advertise yet. Look to our admission accumulation Approaching Archive: Volume 1 for some insights on what ability be trickling bottomward the band soon.
As for bristles years, and ten years… well, all I can say at this point is that we achievement to be appropriately co-creating some bewitched adventures for people, with music releases as able-bodied as with tours, art projects, installations, and more. The abeyant is endless, alone time will tell. Welcome to the future, archived now.
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