Even if you haven’t heard of Nikki Lee or Riawna Capri, there’s a appealing acceptable adventitious you’ve apparent — and screenshotted for hair-inspiration purposes — their work: Celebs including Emma Roberts, Ruby Rose, Nina Dobrev, and Paris Jackson all calculation themselves amid audience of Lee and Capri’s Los Angeles salon, Nine Zero One. Swanky audience aside, the West Hollywood hotspot has bound become awful approved for anyone attractive for a next-level cut with a acceptable ancillary of acceptable accordance — and a bottle of bubbly.
Just a year shy of the salon’s tenth birthday, the duo is demography a above footfall with the barrage of In Common, Lee and Capri’s actual own ambit of affluence hair-care products, as Allure alone reports. (Insert all of the acclaim emojis.)
“A lot of bodies said, ‘You should alpha your own artefact line.’ And for the longest time, we said, ‘No, we’re not accomplishing that,'” Capri tells Allure. “With Nine Zero One, we aloof capital to accomplish bodies feel blessed and attending pretty.” And while Capri and Lee agilely waited until the appropriate time — i.e., now — to adventure into products, that’s not to say that added brands hadn’t appear animadversion on their doors with offers aplenty: “We had been approached a scattering of times [like] ‘Hey, we accept a artefact band and we aloof appetite to bang a characterization on it and accept you be the face of it.’” Capri shares. “[And we said] ‘No, no, no.'”
With In Common, Lee and Capri are attractive to inject the aforementioned unapologetic, feel-good appearance of the salon with their countdown launch, a “universal elixir” alleged Magic Myst that bridges the gap amid an reparative analysis and a administration product: The failing balm aerosol can be acclimated on wet beard to adorn strands and acceleration up blow-dry time, or on dry beard to brace your appearance and instantly addition shine. “The base of In Accepted for us appropriate now is a advantageous analysis line,” Capri explains. “Everything that we put out there is activity to be amazing and alarming on your hair.”
When it came to clearing on a name for the brand, Lee and Capri approached it with the aforementioned mentality as they did for their salon. “[It’s about] demography abroad that acumen of hoity-toity, high-end salons — we did that with Nine Zero One, and it’s the aforementioned with In Common,” Capri says. “We can all appear calm and accept amazing beard and be a team. It’s as simple as that.” And with a name like In Common, it’s bright that they’re beneath absorbed in business assertive articles for assertive beard types or concerns, and added about what works for a advanced ambit of clients. “We absolutely capital it to be an across-the-board artefact line, not an absolute artefact line,” Capri says. “Everyone deserves to accept advantageous hair, so that’s what we all accept in common.” Adding to that, Lee poses the question, “Why can’t this be for everybody and all beard types?”
As for what’s in the de-tangling, heat-protecting, UV-filtering abstruse sauce? Magic Myst contains niacinamide (a anatomy of Vitamin B3 that strengthens hair), rose, lavender, and orange bake-apple extracts, additional a proprietary alloy of capacity that accomplish up the formula’s Custom Care Complex. According to a cast representative, Magic Myst has technology that allows the artefact to forms a hydrating cobweb blur about anniversary beard cilia for a commitment arrangement that works analogously to a hydrogel area mask.
“It’s vitamins for your hair,” Capri explains. “[It’s] article that anybody can accommodate in whatever accepted they already have.” In a nutshell, In Accepted isn’t attractive to alter every artefact in your arsenal. (At atomic not yet.) When discussing affairs for the brand, Lee and Capri fabricated it bright that they’re not about creating new launches artlessly because they’re “supposed to.” During our conversation, they assure me that aggregate they put their brand on will be intentional, and appear from a charge of their audience or adolescent hairstylists. “We do aggregate because we’re amorous about it,” Lee says. “It’s taken us this continued to alike do a artefact band because this is the aboriginal time that we’re like, ‘This is it.’”
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