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GREENWICH, Conn., April 14, 2004 (PRIMEZONE) — Blyth, Inc. (NYSE:BTH), a baton in home adornment and home aroma products, today appear the accumulation of the Office of the Chairman, able May 1, 2004. The Office establishes a new authoritative anatomy for the Aggregation based on its administration channels and furthers CEO assumption planning efforts that began several years ago.

Over the accomplished bristles years, the Company’s artefact offerings accept broadcast from predominately candles and accompanying accessories to accommodate assorted forms of home aroma as able-bodied as melancholia decorations, home decor, domiciliary accessibility articles and gifts. In addition, the Aggregation has broadened its administration channels to accommodate archive and Internet in accession to its ahead absolute absolute selling, customer ample and abroad from home channels. Today, the Aggregation believes that an authoritative anatomy authentic by the way in which the Aggregation alcove its barter would accredit collaboration, cross-promotion and, area appropriate, cantankerous affairs best effectively. Moreover, creating added absolutely chip operating segments will accredit the advance of CEO assumption planning by acceptance for added appointment of albatross to anniversary of the key admiral arch Blyth’s operating segments. The Office of the Chairman consists of:

Commenting on the new authoritative structure, Robert B. Goergen, Blyth’s Chairman of the Board and CEO, said, “Leading Blyth auspiciously in the twenty-first aeon will abide to be an evolving action of re-examining our exchange and re-positioning our business groups to drive acceptable growth. Further, able immediately, I plan to abandon the appellation of Admiral of Blyth, Inc., acceptance this administration aggregation to accept added absolutely albatross and accountability for Blyth’s circadian operations aural their corresponding operating segments. I will await on Frank, Bruce, Rob and Bob to drive the sales and profits of Blyth, acceptance me to focus on accumulated strategy, administration development and banking stewardship.” To abutment its analytical administration development efforts, the Aggregation called Jane Casey, a Blyth Vice President, to advance its Organization & Administration Development efforts. Mr. Goergen continued, “By absorption alone on developing Blyth’s approaching leaders, Jane will be a key accomplice to me and to the Office of the Chairman.”

Frank Mineo, Senior Vice Admiral of Blyth has been called Admiral of the Absolute Affairs Group. In adjustment to accommodate added absolutely the assorted activities accompanying to this important approach of distribution, PartyLite Accomplishment will be chip into PartyLite Common Operations. Previously, PartyLite accomplishment had been overseen by Bruce Crain, who had blank albatross for all of Blyth’s common accomplishment operations. Mr. Crain, Senior Vice Admiral of Blyth, has been called Admiral of the Ample Group and retains his responsibilities for Blyth HomeScents International, The Sterno Group, Blyth Global Sourcing and Blyth Research & Development. In addition, Mr. Crain will now accept blank albatross for Blyth’s ample Creative Expressions businesses, led by John Dammermann. Mr. Dammermann has served as acting admiral of Midwest, Inc. for the accomplished year and afresh appointed Jeffrey Wilson to that position. Mr. Dammermann will resume his administration of the collaborative efforts he has championed amid these businesses.

Robert B. Goergen, Jr., Vice Admiral of Blyth, has been called Admiral of the Archive & Internet Group. He will abide to baby-sit Blyth’s Miles Kimball business, into which Walter Drake, Blyth’s best contempo acquisition, is actuality integrated. Mr. Goergen additionally continues to accept albatross for acquisitions and accumulated development, as able-bodied as Blyth’s Accumulated Technology Group.

Robert H. Barghaus, Vice Admiral of Blyth and Chief Banking Officer, completes the Office of the Chairman, application all of his accepted responsibilities. In addition, Mr. Barghaus will accept blank albatross for Investor Relations, ahead led by Ms. Casey. Tyler Schuessler, Director, Investor Relations will address anon to Mr. Barghaus.

Blyth, Inc., headquartered in Greenwich, CT, USA, is a home adornment and home aroma aggregation that sells its articles through assorted channels of administration throughout North America, Europe and Australia. The Aggregation designs, articles and markets an all-encompassing band of candles and home aroma products, including ambrosial candles, assortment and added fragranced products, as able-bodied as tabletop beam articles and abrading fuel. Blyth additionally designs and markets a ample ambit of accompanying candle accessories. Its articles are awash absolute to the customer beneath the PartyLite(R) brand, to retailers in the exceptional and specialty retail channels beneath the Colonial Candle of Cape Cod(R), Colonial at HOME(R), Kate’s(TM), Carolina(R) and Bloomin’ Essence(TM) brands, in the accumulation retail approach beneath the Florasense(R), Ambria(R), FilterMate(R) and Sterno(R) brands and to the Foodservice industry beneath the Sterno(R), Ambria(R) and HandyFuel(R) brands. Blyth additionally designs and markets a ample ambit of home decor, domiciliary accessibility articles and adeptness beneath the CBK(R), Miles Kimball(R), Walter Drake(R) and Exposures(R) brands and melancholia articles beneath the Seasons of Cannon Falls(TM) and Holiday365(TM) brands. In Europe, Blyth’s articles are additionally awash beneath the PartyLite(R), Colonial, Gies(R), Ambria(R), Carolina(R) and Kaemingk(R) brands.

Blyth, Inc. may be begin on the Internet at www.blyth.com.

This columnist absolution contains “forward-looking statements” aural the acceptation of the Private Securities Litigation Reform Act of 1995. Forward-looking statements accommodate statements apropos plans, objectives, goals, strategies, approaching contest or achievement and basal assumptions and added statements that are added than statements of actual facts. Actual after-effects could alter materially due to assorted factors, including the slowing of the United States abridgement as a accomplished and the weakness of the retail environment, the furnishings of our restructuring, the accident that we will be clumsy to advance the Company’s celebrated advance rate, the Company’s adeptness to acknowledge appropriately to changes in artefact demand, the risks (including adopted bill fluctuations, bread-and-er and political instability, busline delays, adversity in advancement affection control, barter and adopted tax laws and others) associated with all-embracing sales and adopted sourced products, risks associated with our adeptness to recruit new absolute sales consultants, our assurance on key accumulated administration personnel, risks associated with the sourcing of raw abstracts for our products, antagonism in agreement of amount and new artefact introductions, risks associated with our advice technology systems (including, susceptibility to outages due to fire, floods, ability loss, telecommunications failures, computer viruses, break-ins and agnate events) and added factors declared in this columnist release, in the Company’s Quarterly Address on Form 10-Q for the division concluded October 31, 2003 and in the Company’s Annual Address on Form 10-K for the year concluded January 31, 2003.

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