Preemadonna aloof apparent the Lacey Nailbot, a attach decorating robot, at TechCrunch Disrupt SF 2015.
The Lacey, which will retail for $199, uses your smartphone’s aback camera and prints abounding blush art on nails in aloof a few seconds. The alone affair you accept to do before putting your feel beneath the Nailbot is prime your attach with white polish.
The Nailbot uses inkjet, and will eventually use absolute attach polish, that is controlled through its system over wireless affiliation (BLE) to adorn the attach with a bash or through a automatic solution. The Nailbot utilizes Hewlett Packard’s thermal technology, your phone’s camera, apparatus vision, computer eyes and added technologies. In accession to the Nailbot itself, users can create, design, adapt and allotment their art with the accompanying app.
“We’re focused on attach art as a anatomy of artistic expression,” Preemadonna Co-Founder Pree Walia told me advanced of Disrupt. “We capital to body an automatic accessory to acrylic nails. Attach art is this anatomy of artistic announcement that girls of abounding ages use. We capital to accommodated girls with technology that’s accordant to their lifestyle.”
Ultimately, Preemadonna is a acute customer affairs aggregation geared appear women. Before starting Preemadonna, Walia spent a few years alive at affiliated accouterments startups focused on LED lighting and architecture automation. Her co-founder and arch of analysis and development, Casey Kute Schulz, is a robotics architect who ahead formed at Nasa Ames.
Preemadonna is arrest a big market. In the U.S., 92% of tweens and adolescence use attach products, 14% on a circadian basis, according to a 2013 address from adorableness and claimed affliction analyst Mintel.
But Preemadonna’s eyes is a lot bigger than attach art and retail, Walia said. The aggregation is basic partnerships with amusing purpose organizations like Girl Scouts of New Mexico Trails and Maker Girl to ability programs that additionally appoint girls offline. Through Preemadonna’s Ambassadors program, adolescent girls can apprentice amusing media and agenda storytelling, computer programming and hacking, or agenda and clear design.
Q: Can bodies architecture their own art?
A: We apprehend from a lot of girls they appetite to actualize their own art, so we’re creating programs for them to do so. We additionally accept a accountant art abundance so that companies can actualize and authorization their own art.
Q: How do you avert this from added people?
A: We started with article we apperceive well, with accouterments and association building. We went through the Hax accelerator program. Architecture our association with adolescence and tweens is article that not a lot of added bodies do. We additionally accept account filings on the device.
Q: When you accept the emoticon or whatever to print, does it attending at the admeasurement of the nail? How do you break for that?
Q: Are you activity to go afterwards salons?
A: We’re not activity afterwards salons. There accept been attach printers in the past. It’s a atypical invention. The smartphone as the ambassador is such a differentiator. Girls as adolescent as nine say they appetite to use our device. We can get the amount point bottomward by bisected in three years.
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