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SAN FRANCISCO, CA–(Marketwired – Sep 3, 2014) – Today, Optical Underground launched their eponymous cast of agenda free-form accelerating ability lenses starting at $139. These lenses use the latest technology in software architecture and accomplishment accessories to bear accurateness up to 25 times that of commonly advised lenses.

Up until now these lenses were primarily the ambit of above branded lens articles and allowable a exceptional price. Despite all the altered brands, and claimed ahead by each, one aggregation holds the primary apparent on all free-form designs and is paid a ability for anniversary lens sold.

Lloyd Silverstein, a third bearing optician and buyer of Optical Underground, states, “For years, like best added stores, we’ve awash alone branded accelerating lenses such as Varilux and Zeiss because they accomplish accurate articles that assignment well. Sadly the exceptional appraisement associated with these new lens designs did not fit our amount model. We bare an alternative.”

He articular that if he could bypass the middle-man by alms this technology after the cast names associated with these lenses, again he could action the aforementioned amount on high-end lenses that his abundance does on high-end frames.

To analysis his acumen he conducted a dark study, alms chargeless agenda lenses to 100 of his customers. Barter did not apperceive if they were accepting branded lenses or Optical Underground’s lenses. Abstraction participants all agreed that these lenses were as acceptable as or bigger than what they had been wearing, but showed no alternative for the branded lenses over Optical Underground’s.

Optical Underground’s agenda free-form accelerating lenses are now accessible starting at $139, and accommodate accepted features: scratch-resistant coatings, UV filters and exceptional baptize and blemish aggressive anti-reflection coatings. Comparable branded lenses arena in at over $500 in food and over $250 online.

“We booty advantage of the customization accustomed by these lens algorithms by alms them in ‘Basic, Advanced and Fully Personalized’ designs. Taking it several accomplish added than alike the branded lenses, we can clothier these lenses to your lifestyle, primary beheld tasks as able-bodied as alone anatomy and facial features,” said Mr. Silverstein.

Optical Underground is additionally the aboriginal to be application a specialized “decision tree” app to adviser the customer through a abrupt set of questions about their circadian beheld needs in adjustment to actuate the best lens appearance for those needs.

About Optical Underground:Founded in 1911, Optical Underground has been a San Francisco ancestors endemic business for over 100 years. This history gives consumers the befalling to boutique affluence cast eyewear at unparalleled prices due to their different admission to overstocks, samples and discontinued styles. Committed to creating an accurate arcade experience, Optical Underground works anon with the industry’s arch and arising brands to abbey their abundance with on trend and around-the-clock eyewear. Insiders accept admission to Optical Underground’s absolute banal and accelerating markdowns. Follow the aggregation on Facebook and Pinterest. Visit Optical Underground in San Francisco or online at www.opticalunderground.com.

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