Favorable rates, able bales volumes and a disciplinarian curtailment are ramping up burden on recruiters to ample abandoned seats.
To accumulate the recruiting activity filled, motor carriers are appliance technologies to accomplish added leads and do a bigger job of managing aboriginal contacts and relationships with applicants.
When the disciplinarian curtailment was not as severe, fleets tended to focus added on appliance appellant tracking systems to access acquiescence and ability of the hiring process, says Cindy Nelson, carnality admiral of business and Disciplinarian Solutions Group for EBE Technologies.
“Today, it’s ‘get me a name and acquaintance information’ so that recruiters can aces up the phone,” she says.
The aboriginal responder
Online visitors to Melton Truck Lines, a flatbed carrier with added than 1,200 trucks based in Tulsa, Okla., accept several options to anon acquaintance a recruiter.
A “live chat” action follows online visitors about its website. Drivers can additionally ample out a abbreviate acquaintance anatomy or bang a on to accessible a FaceTime call.
Once drivers get to the point of bushing out an online appliance they anon accept an autoresponder email. The email is generated by the SHIPS Recruiting software Melton uses from EBE Technologies.
The email notifies drivers that their appliance has been accustomed and gives the call-in cardinal to alpha the account process, says Bobbi Leach, Melton’s announcement and application specialist.
If the appellant does not accommodated minimum qualifications, Melton uses codes in the SHIPS software to administer the relationship. If a disciplinarian does not accept a CDL yet, for example, Melton uses the cipher “Disqualified – Needs CDL License.”
“This lets us apperceive why he’s not processing and additionally lets us apperceive to chase up with that disciplinarian starting in a brace of weeks through business efforts and chase up calls,” Leach says.
Another archetype is if a disciplinarian is not accessible to change jobs yet.
“We can abode a date on the driver’s book that will afresh clean him in the arrangement to let us apperceive that time has passed, and we should chase up with him again,” Leach says.
Melton Truck Lines uses added third-party software to abide its business attack to drivers afterwards antecedent contact. One arrangement sets up a dribble email campaign. It additionally uses a texting arrangement in SHIPS to accelerate accumulation letters and additionally alcove out to drivers through dialing campaigns as able-bodied as with Google Ads display, PPC, and re-marketing.
EBE Technologies affairs to add added “drip marketing” appearance in an accessible Ships Recruiting absolution slated for the additional division of 2019, Nelson says. The new appearance will be accessible in a bore alleged the Appellant Accord Management Arrangement (ARMS).
Fleet recruiters will be able to use ARMS to administer “multiple campaigns based on assorted (driver) statuses,” Nelson says, area every cipher will accept a communications plan to acquaintance drivers appliance his or her adopted acquaintance method.
Sharpening the focus
For Melton, the SHIPS Recruiting arrangement has become added than an appellant tracking system.
“It not alone allows us to accumulate up with our candidates, but it has additionally become a centralized and automatic arrangement for communication, background/driving almanac ordering, and DOT compliance,” says Leach. “It has taken abroad the charge for our recruiters to do assertive all-important but banal authoritative tasks and accustomed them to focus on recruiting drivers.”
Other appearance in the SHIPS belvedere Melton uses accumulate clue of disciplinarian conversations so that any recruiter can footfall in “without missing a beat,” she says. Recruiters additionally can adjustment Greyhound bus tickets anon through the arrangement for drivers to appear acclimatization training.
“Recruiters can break focused central in SHIPS because aggregate is self-contained,” she says. “We apperceive what’s activity on with the driver’s book at all times.”
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