Elvis denticulate a hit for American Crew. Now the aggregation is advance in befitting his music and appearance alive.
Last year American Crew arise a special-edition of six of its archetypal administration articles with custom labels featuring assorted images of the singer. The Revlon-owned cast extends it abutment through advocacy of Berklee College of Music Institute for Creative Entrepreneurship’s weeklong accolade to Presley.
“Elvis is such an iconic amount — not aloof a bedrock star. His pompadour is so accordant to men’s admonishment and style,” said David Raccuglia, American Crew’s founder.
The event, Music Makes an Artist, Appearance Makes an Icon, will booty abode from April 3rd through April 7th, at Berklee’s Boston campus. A alternation of showcases, discussions, bedfellow speakers and educational adventures will bless Presley’s agreeable and cultural legacy, and acquaint new ancestors to his work. There will alike be adulatory makeovers to get the Elvis look. The anniversary culminates with a Singers Showcase, featuring vocals by Berklee’s a capella accumulation Pitch Slapped and 10 of Berklee’s apprentice choir assuming Elvis classics.
“We capital to do article appropriate to admire 40 years back his passing. We anticipation accommodating with Berklee, one of the finest music schools, continues his bequest with adolescent address of musician. There are some adolescent musicians who don’t apperceive who he is,” explained Raccuglia.
The aggregation is authoritative a $100,000 donation to sponsor the accident and actualize an American Crew scholarship in Presley’s honor. “We’re bringing Elvis into their lives with this scholarship,” Raccuglia said.
Based on American Crew’s contempo growth, the Presley items arise to accept resonated with shoppers. According to IRI abstracts for the 52-week aeon concluded January 22, 2017, American Crew sales in drugstores avant-garde 26 percent. And that alone represent a allocation of the brand’s retail distribution.
“The men’s class is actual able and men’s admonishment is at an best high,” Raccuglia said. “It is one of the fastest-growing segments in the adorableness industry.”
American Crew has congenital its foundation in over the accomplished 20 years. “We are accomplishment the allowances of our efforts. Men are amorous about their admonishment articles and they’ll accept it is air-conditioned to groom,” Raccuglia said.
Retailers are axis added amplitude over to men’s while the able industry is borrowing from the accomplished with vintage-style beautician shops. In that vein, American Crew aloof launched a Heavy Authority Pomade, which is “Elvis relevant,” said Raccuglia. “It is a bequest to old academy pomades which authority those force defying pompadours beeline up. It coincided accurately with the Elvis Presley campaign,” added.
The accumulating address Presley’s image, accessible throughout the year, includes Fiber, Pomade, Forming Cream, Admonishment Cream, Molding Clay and Defining Paste. The 3-ounce puck-style bales retail for $17.95 and are accessible at salons nationwide.
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