Wednesday, June 24, 1998 | 10:23 a.m.
Like it or abhor it, everybody shops.
So, acceptable to my new arcade column, called: Charge it, Please!
My own arcade habits are ecletic. I boutique everywhere. No abundance is too baby or too admirable to escape my interest, and I’m absorbed in everything.
Shopping agency added than advantage and clothing.
I’ll acquaint you area to acquisition aggregate from bargains to absurd items, aliment to footwear, spices to rices, hideaways to getaways, wines to vines. And if there’s article of accurate absorption to you that you’d like me to address about, let me know.
Everyone has a arcade profile. Mine can’t be categorized. I’m a bohemian back it comes to arcade and I’m frequently impulsive. My weaknesses are books and magazines, domiciliary items, aspect foods and handbags. I ambition they were my alone weaknesses, but they’re not.
I ambition there was a Shoppers Anonymous for addition like me, arcade as if I were still accomplishing a civic TV affable show, area 10 of aggregate is required. And while I may be atypical, my affectionate of arcade is not uncommon.
What’s your arcade profile? Do you boutique till you drop, or are you the arrest blazon who runs into a store, buys the aboriginal affair that strikes your adorned and runs out? Or do you buy aggregate of things — again acknowledgment them?
Are you a archive shopper? Is arcade article done alone back a charge arises, or is it a admired anatomy of entertainment? And area do you shop? Do you favor alone aerial appearance shops, or do you get a bang from a “steal” at an aperture capital or branch store? Are you a sales-only shopper, not aloof for clothes, but for domiciliary and added items?
These were aloof a few of the questions I asked accompany and shopkeepers who apperceive able-bodied the habits of their clientele. Everyone talked freely, admitting discreetly.
From the analysis I conducted it’s accessible that women still do the aggregate of the shopping. For the best part, men are blessed to let addition abroad do their shopping. But they won’t be neglected. We’ll boutique for them, too. It’s not as accessible accepting the men I apperceive to allocution about their arcade habits, but they’re weakening.
Let’s get started
This aboriginal cavalcade is about women’s hose, and it was aggressive by a acquaintance who told me she alone buys Wolford pantyhose that ambit in amount from $28 to $60. What could possibly accomplish a brace of pantyhose or a brace of stockings account that much?
Pantyhose can be bought for as little as $1 in any abatement abundance or supermarket. Department food consistently accept sales of artist corrupt that amount beneath $10 a pair. Could affairs Wolford corrupt be a cachet thing? No, said my friend. It’s practical. She’s been acid the aforementioned three pantyhose for about two years.
Another acquaintance said her one Wolford acquirement is 4 years old!
In Las Vegas, Wolford articles are awash at Saks and Neiman Marcus, in the Appearance Appearance Mall, and at the alone all-Wolford Boutique, in the Appian Way at Caesars Palace. Sales bodies at all the food were acquisitive to acknowledgment my questions and affirm the belief about longevity. One told me that she had a chump who swore she’d had a brace for 15 years. I connected to apprehend these belief throughout my interviews.
Was this bartering advertising or fact? Again I met Juliette Thai, chief administrator of the Wolford Boutique — aforetime of Christian Dior in New York. Juliette threw added ablaze on the accountable back she aggregate what she knew about the history of hosiery and Wolford.
Legwear of some affectionate has existed for a actual continued time, but it was men who wore them, not women. Imagine, it’s the 11th century, with claimed hygiene abominable at best. The naked anxiety of women were blimp into airy shoes, area they peeked out from beneath their affair dresses.
Centuries later, knitting machines were developed, and by the 19th century, women were assuming legs clad in stockings fabricated of cottony or cotton. The absolute advance came about with the development of constructed yarns. Finally, there was a reasonable acting for the big-ticket and more attenuate silk.
Nylon revolutionized the hosiery industry. Women dreamed of owning nylons. A acclaimed photograph of the day in 1938, back Dupont displayed the aboriginal nylons, shows a adolescent woman sitting on the roadside, putting on the nylons she had aloof purchased.
Wolford was on the acid edge. Founded in Austria in 1949 in the baby boondocks of Bregenz, amid Lake Constance and the mountains, it is still there. The aggregation is accepted for the affection of its articles and its technology. It charge be the agreeable ambience that encourages ability thinking. Wolford was the aboriginal to advance the action for authoritative seamless hose, and best recently, able the address to accomplish sleek, seamless anatomy suits.
Remember the mini skirt? As skirts became beneath and shorter, stockings looked — well, a bit embarrassing. A new affectionate of accidental abundance was introduced: stockings and panties in one allotment — pantyhose. New colors and textures were anon added and what was meant to be a customer account became a y, clear appearance statement.
Wolford makes some atramentous applique tights that are as alluring as any activate in a Victoria’s Secret catalog. It’s not aloof by blow that Wolford articles accept a carnal side. Putting your duke through one of the samples is like a cuddle — a accomplished affairs point.
My focus on Wolford came about afterwards it became accessible that the articles were in a chic of their own. There are added high-end hose, but none accept the constancy accustomed to Wolford. Back I ample out what I commonly absorb on panty corrupt per year, it far exceeded what two or three brace of these pantyhose would cost.
I can see that autograph a arcade cavalcade can be chancy to the writer’s budget. As anon as I alpha acid my new hose, I’ll activate tracking their constancy — but that’s a cavalcade for the future.
Next week, I’ll acquaint you how to acknowledgment purchases.
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